If You’re Going To SPAM Me, Make It Interesting
Spam is everywhere now. You can’t open an email account without it being infected with this most modern of afflictions – the doorstep salesman in your inbox. The main problems are: the sheer volume, the monotony and the lack of quality. Surely someone, somewhere has something to sell me other than body part enlargements, stiffeners and painkillers. Well, yes, actually they have.
I had an email – quite uninvited – that purports to increase the likelihood of someone responding to my e-marketing efforts. Yeah, I can see the cynically raised eyebrows: so YOU’RE a spammer too, you’re thinking. No, I’m not. I do send out lots of emails, but only if people ask me. There’s the difference. Anyway, they reckoned I was more likely to respond because they’d sent me a picture that was personalised to me. Clever, I thought, but unlikely to do more than interest me in buying the technology that produces personalised pictures to amuse my friends. Once I’d seen the prices, that went West instantly. Still, it gave me something to blog about today.
Martyn's Apple
It’s quite nice, I’ll admit, but not exactly the kind of thing that would make me want to check out anything other than the technology that did it. I think this one gets filed under “interesting, but useless”.
